What we do

ENDRIME® is a denim studio and consultancy dedicated to craftsmanship, heritage, and purposeful design. Founded in 2012 by denim designer and historian Mohsin Sajid with creative director Sadia Rafique, ENDRIME® blends traditional construction with innovative ergonomics to create premium, story-rich garments.

More than a label, ENDRIME® operates as an educational platform, archive, and publisher, offering masterclasses, research, and publications. With a philosophy rooted in transparency, quality, and respect for denim’s past, ENDRIME® champions clothing made with meaning, intention, and longevity.

With a growing reputation for boundary-pushing denim publications, ENDRIME® documents important private archives and brings them into the public realm. Recent titles include Vintage Style Research Archive Vol. 1 and WORKER by Cory Piehowicz — the latter nearly selling out its first edition on pre-order. With multiple archive titles in development for 2026 and further releases planned for 2027, ENDRIME® continues to carve out a distinctive niche in denim publishing.

“We create the books we want to see and own — opening up rare archives that might otherwise sit behind closed doors, so others can learn from the past and create for today.” — ENDRIME®

Saskia photographed by Nick Clements, for ENDRIME®, 2021